iCAUR, which describes itself as an expressive new energy brand, has announced its official entry into the Australian market, with the first products and launch planned for early 2027. That will kick off with the V25 SUV.
Founded in 2023, iCAUR vehicles feature a boxy design language and fully electric performance. The brand’s arrival marks another milestone in Chery Group’s continued expansion in Australia (alongside Jaecoo and Omoda).
The V25 has been developed to combine intuitive design with premium technology and everyday practicality, with distinctive styling, a modern digital cabin and intelligent driver assistance technologies.
“Australia is one of Chery Group’s most important international markets, and we’re delighted to introduce iCAUR as the next step in our long-term growth strategy,” iCAUR Australia head of brand Kate Gillis said. ”
“Australian motorists have demonstrated a strong appetite for vehicles that combine style, technology and capability,” she added.
“The V25 has been developed to meet those expectations while bringing a distinctive personality that will appeal to customers looking for something different.
The iCAUR V25 will be showcased for the first time in Australia at Everything Electric Sydney between 18-20 September. Further details regarding local specifications, pricing and final launch timing will be announced closer to the vehicle’s arrival.
