In a time when high end performance cars are being ordered in small numbers, Lamborghini is smashing records, with its Urus Super SUV becoming the best-selling model in the shortest time ever.
Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The twenty-thousandth Urus, in Viola Mithras with black callipers and a panoramic roof, comes off the production line today, destined for Azerbaijan.
“From the first moment we presented the Urus concept at Beijing Motor Show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini,” chairman and CEO Stephan Winkelmann said.
“Born from our super sports heritage and the world’s first Super SUV, the LM 002, the Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”
Thanks to its six driving modes for Strada, Sport and Corsa as well as off-road, sand and snow, the Urus’ reputation has seen it set a new high-speed record for ice-driving on Russia’s Lake Baikal and scale the world’s highest driveable road: India’s Umling La Pass.
It’s traversed Japan, explored Icelandic rockscapes, visited the most exclusive destinations of stunning Sardinia, scaled Italian mountains, and showed off its prowess on sand at Portugal’s Nazare beach.
Thanks to Ad Personam customisation, the Urus has also been showcased in unique colours, including Grigio Telesto, Blu Cepheus and Viola Pasifae, along with Nero Noctis Matt (Graphite) and Arancio Borealis (Pearl).
Of note, the Urus SUV has also helped double the size of the car maker’s factory, implement innovative production technologies, and add more than 500 new staff. Its powertrain is legendary too, with a 4.0-litre twin turbo V8 under the hood.
That motor delivers 478kW of power and 850Nm in its latest incarnation, and combines four-wheel drive and four-wheel steering. The Urus achieves acceleration to 100km/h in 3.6 seconds and has a maximum speed of 305km/h.
