Wednesday, June 29, 2022

Triumph invests further in electric future with OSET acquisition

Ahead of the launch of its new motocross and enduro ranges, Triumph Motorcycles is taking another step towards an electric future with the acquisition of OSET Bikes – a leader in the world of children’s electric, off-road motorcycles.

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son, Oliver, OSET (Oliver Smith Electric Trial) has been setting the benchmark in its segment for the past 18 years.

OSET has sold more than 40,000 bikes globally, all of them featuring its in-house-developed electric powertrains. The acquisition provides both companies the opportunity to share and benefit from each other’s knowledge and experience.

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Triumph’s philosophy, For The Ride, played an important role in the process too, as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams.

“We are excited about the opportunity of joining forces with OSET Bikes – a dynamic brand that has been encouraging children into motorcycling for many years and one that has been at the forefront of developing electric trials bikes for fun and competition,” Triumph Motorcycles CEO Nick Bloor said.

OSET Bikes offers products that are suitable for any rider, starting from three years of age. It will continue to work independently, with it and Triumph to collaborate on new, state-of-the-art bikes, designed to inspire young riders into off-road riding.

“When we built that first ‘garage’ bike for my son, Oliver, I had no idea it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family,” OSET Bikes CEO Ian Smith said.

Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is a motoring enthusiast, with a passion for two and four wheels. It's pretty much a given there'll be at least two motorbikes in his garage and he needs no excuses to hit the open road. Andrew grew up reading magazines like Street Machine and Heavy Duty and has a love for all things performance.


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