AUSSIES continue to throw their support behind Toyota and Bridgestone, with the pair again named as Australia’s most trusted car and tyre brands. For the tyre manufacturer, it’s the seventh consecutive year atop the Reader’s Digest Most Trusted Brands award.
Bridgestone is the only tyre company to win the highly coveted title since the tyre category was introduced in 2014, maintaining an unblemished record against its competition.
Parallel to that achievement, Toyota has racked up some 17 years in the top spot, a significant achievement in the volatile local market. The Japanese car maker believes its focus on hybrid technology is helping it maintain its place in the Australian market.
The Reader’s Digest Most Trusted Brands survey is conducted by independent research firm Catalyst, and saw nearly 2,500 Australian respondents in the 2020 appraisal across 70 categories.
The research showed that reputation, reliability and quality were key considerations relating to a consumer’s trust, with Toyota and Bridgestone joined by Cadbury, Dettol and Bega Cheese, among many others. Vegemite was named Australia’s most iconic brand.
Reader’s Digest Australian editor-in-chief Louise Waterson says being a Most Trusted Brand is a great achievement, well deserving of acknowledgement. Consumers appreciate being able to turn to brands they trust, especially in challenging times.
“This is an unprecedented time in history right now and trust has never been more tested in our community. Consumers have turned to those trusted and familiar brands to protect themselves and their families,” she said.
Bridgestone Australia & New Zealand Managing Director, Stephen Roche, believes building trust is at the core of Bridgestone’s operations.
“More than ever, we are seeing how trust is crucial to Australians, and we’re honoured to maintain the trust we’ve earnt with Australian motorists over the past seven years with safe, reliable tyres, great service and meaningful contributions to the community.”
Beyond supplying Australians with tyres, the company prides itself on its corporate social responsibility (CSR) commitments, including a 34-year partnership with the Leukaemia Foundation, and supporting Road Safety Education Ltd’s flagship RYDA program.