DID Ram Trucks cross the line with its Built to Serve TV commercial? The sixty second piece utilises Dr Martin Luther King Jr's speech of the same name; a speech that turned 50 on the same day as the NFL's Super Bowl LII.
IF you saw the trident logo on a car parked in the street, would you know what it meant? Would you know what car it was, or what brand it represented? If you were a connoisseur of fine automotive vehicles you would know the trident represents Maserati.
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