Survey reveals historic vehicle owners spend $9.9 billion

The owners of Australia’s estimated 970,000 historic vehicles spend more than $9.9 billion each year on their passion, according to the Economic Value Study (EVS), undertaken by the Australian Motor Heritage Foundation (AMHF).

Delivered in partnership with The Mercurius Group, and developed with the input of more than 6,000 respondents from more than 800 motoring clubs nationally, it found that the average spend was $10,240 per vehicle annually.

The historic fleet represents 4.4 per cent of Australia’s total of 21 million vehicles, with the survey marking the first time a comprehensive study has been undertaken on so wide a scope or on a national basis.

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Following publication of the similar landmark 2020 HERO-ERA study in the UK, the AMHF decided to find out what is the real figure for the economic contribution of historic vehicles for Australia.

“The findings of this report have certainly highlighted the significance of the historic vehicle sector to both the community at large and the economic sector,” AMHF chairman Hugh King said.

Rare Leyland P76 2-door prototype
Rare Leyland P76 2-door prototype

“The response from Australia’s motoring club members has been unprecedented: the economic modellers at TMG have never had so large a data pool to work with, proving motoring enthusiasts care as passionately about their historic vehicles as they do having their voices heard.”

The survey also reveals the total annual economic impact, including both direct and indirect expenditure, is $25.2 billion: with the sector creating almost 79,000 jobs – 42,000 direct and 37,000 indirect. These jobs generate $6.2 billion in wages and salaries annually.

AMHF director Tom Wheelwright said the jobs created in the sector represented an opportunity for enthusiasts to draw a younger following to their passion, across clubs and businesses in the space.

“Old people driving old cars is a myth,” he said, highlighting that events like World Time Attack bring younger people into the space, who want to change and modify vehicles; a fact car clubs need to be more accepting of in terms of their membership.

Copies of the full report can be downloaded from the AMHF website.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.


  1. What happened to the Australian Historic Motoring Federation, of which I was once Vice-President, which I recall instigated the survey some years ago, following one conducted by the British Historic Motoring Federation?


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