Subaru WRX STI cracks 10,000 sales in Australia

SUBARU’s ultimate performance icon, the turbocharged all-wheel drive WRX STI, has achieved 10,000 sales in Australia, with Clandulla (NSW) resident Bradley McManus the lucky buyer of the benchmark example.

Mr McManus was the recipient of a surprise package in recognition of his historic purchase from Trivett Subaru at Parramatta, receiving $5,000 worth of parts and accessories, and a five-year service plan.

In addition, he scored an adrenaline-pumping ride with Subaru Ambassador and former Australian Rally Champion, Molly Taylor, around a rally stage near Canberra.

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The WRX STI derives its variant name from Subaru Tecnica International, STI, the performance division of Subaru Corporation in Japan. It is credited with a golden era of Australian and world rallying success.

Those results contributed to the ‘Rex family’s loyal fan base, which has seen both WRX and WRX STI models achieve remarkable sales success in Australia.

Following the enormous appeal of the first generation Impreza WRX, which went on sale in Australia in February 1994, the STI variant took the turbocharged fun factor to an even greater level.

Performance car enthusiast appetites went into overdrive in October 1998, when the Impreza WRX 22B STI was displayed at Sydney Motor Show.

With only 425 available worldwide, just five were imported to Australia, and one of those remains in Subaru Australia’s Museum collection to this day. The era of the large bonnet scoop and rear wing had arrived.

The sheer level of interest in the Impreza WRX STI justified a one-off production run of 400 limited edition two-door coupes for Australia in January 1999, which was virtually an instant sell-out.

Producing 206kW of power, it was only available in the signature WR blue, or white, with gold 16-inch five-spoke alloy wheels and STI performance upgrades. That prompted the decision to follow-up with 400 four-door Impreza WRX STI sedans in October 1999.

These saw an equally hungry response from buyers. It also produced 206kW, was available in blue steel mica or white, with gold 16-inch six-spoke alloys, suede seat inserts and STI performance upgrades.

Convinced that there was a place for the STI variant to become an ongoing part of the Impreza WRX range, Subaru Australia committed to the second generation and it launched as an ongoing variant in December 2001.

The third generation WRX STI, which launched in February, 2008, offered a second choice in the range, with both entry-level and spec.R variants.

Currently in its fourth generation, which launched in April 2014, the WRX STI has been offered for the first time ever with the option to delete the eye-catching rear spoiler. It also has the highest power output of 221kW.

On launch, it was also subtly distinguished from predecessors by not carrying the Impreza name, an acknowledgment of separate development paths for Impreza and WRX variant chassis and technology, going forward.

While the fifth generation WRX STI is yet to be revealed by Subaru in Japan, it is certain to push the performance and technological boundaries still further.

“WRX STI really is the essence of Subaru performance and arguably the ultimate expression of race on Sunday, sell on Monday. Those iconic blue and gold colours along with champion names Possum Bourne and Colin McRae, win performance car lovers hearts to this day,” Subaru Australia GM Blair Read said.

“It’s the pinnacle of our performance range, combining exhilarating power with pure control. A complete package, and it’s an absolute thrill to drive,” he added.

“STI’s eternal appeal is demonstrated by the record-breaking sales success of the current generation, which at over 5,000 and counting makes it the best-selling yet.”

Mick Glenn
Mick Glenn
Mick is a car fanatic, with petrol pumping through his veins. With a deep love for cars, and what makes them tick, Mick likes things that go fast, very fast. But he also appreciates a Sunday cruise in the Rolls...... who are we kidding, he'd drive the wheels off that too.


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