ONE of the youngest and most influential street artists on the planet, Skyler Grey, has created his own Aventador S art car, debuted today at Monterey Car Week by Automobili Lamborghini.
The one-off Aventador S symbolises the fusion of two artistic concepts; the taut lines and geometries of a Lamborghini, married with the street inspired art of 19-year-old Skyler Grey – oft described as the ‘Fresh Prince of Street Art’.
His iconographic pop style has often brought him comparisons to artists like Andy Warhol, Keith Haring, and Jean-Michel Basquiat, having been named on the 2017 Forbes 30 under 30 list of the most influential artists worldwide.
“Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art,” Lamborghini CMO Katia Bassi said.
Delivered to the artist as if it were a blank canvas, the car was painted in the new Lamborghini paint shop just recently inaugurated in Sant’Agata Bolognese with the assistance of an inter-functional team of technologists and painting specialists.
Using airbrushes, spray guns, rollers and stencils, Grey was able to personalise the Arancio Atlas (orange) car body in his typical pop style. Exterior panels are enlivened with bold, irregular brushstrokes in yellow, dark orange and white.
These have been interspersed with splashes of colour and paint dripped onto the surface, with the body then animated by stylised images of bulls running along the side, depicted emerging from the air intakes in a race and from Warhol’s iconic Campbell’s soup can.
Skyler Grey’s signature appears on the bodywork accompanied by the unmistakable lightning bolt above his name, confirming the authenticity and uniqueness of this work of art.
The interior is adorned in Nero Ade (black) leather with contrasting orange stitching, with a personalised rear panel featuring an embroidered image of a cartoon bull, situated between spots of coloured paint with a splash effect.
The Aventador S by Skyler Grey, already purchased by an art collector, will also be the first Lamborghini to be certified via innovative blockchain technology as part of a pilot project known as Lamborghini Sicura.
Launched in collaboration with Salesforce and aimed at protecting the car as a work of art, it involves a process of authenticity certification, which makes use of Salesforce Blockchain technology to guarantee data security and incorruptibility.
The protection system aims to prevent counterfeiting; to trace and certify all the information related to the model; and at the same time favour an increase of value for all the stakeholders.
The Aventador S by Skyler Grey is on display from today (August 15 US time) for four days, at Monterey Car Week. It can be viewed at the Lamborghini Lounge Monterey, an ocean-view villa situated at the famous 18th hole of the Pebble Beach Golf Course.