Stellantis revives Lancia nameplate with Pu+Ra HPE concept

Lancia is back, revealing the Pu+Ra HPE concept – a 100 per cent electric vision for the future in terms of range, charging time and consumption. Built in collaboration with Italian designer Cassina, it is expected to have a range of 700km and charge in 10 minutes.

The Lancia Pu+Ra HPE is also the first car equipped with the S.A.L.A. virtual interface that will make its production debut on the 2024 Ypsilon, and includes tailored predictive technologies to control audio, climate and lighting functions.

Embodying the brand’s new design language, the concept car bears the designate HPE for high performance electric, in what the brand hopes will deliver a vehicle that is eco-sustainable, exciting and evolved, all at the same time.

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Painted Progressive Green, the colour is produced using liquid metal with the latest generation pigments, and pays tribute to the historic Lancia Flaminia Azzurro Vincennes. There are nods to the Aurelia and Flaminia in the streamlined design too.

The badges on the sides include the new Lancia logo, while there’s a proper nod to the car maker’s past in the iconic round rear lights, inspired by the legendary Lancia Stratos. The front reinterprets the brand’s historic grille as well.

dash
Inside the Lancia Pu+Ra HPE

The circular roof provides a broad, panoramic view, with a clear reference to architectural elements, while the rear window is reminiscent of the Lancia Beta HPE, with enveloping horizontal lines that revisit the renowned sun blind structure, with a modern twist.

Inside, the partnership between Lancia and Cassina is evident in the inspiration it draws from certain furnishings you might find in your home, such as upholstered items in the living room, the coffee table, and in the warmth of the carpet.

An eclectic space features, with armchair-style front seats, with an abundance of round shapes, while large windows help to flood the passenger compartment with natural light. There’s also a keen focus on sustainability, in everything that’s been created.

Some 70 per cent of the touchable surfaces are made with eco-sustainable materials, using innovative, recycled and recyclable materials, including wool upholstery, velvet with GreenGuard certification, and a lightweight door lining made from marble dust and fabric.

The iconic table that sits in the dash is made from a biobased cellulose acetate, while there’s also recycled wood, developed from the processing waste from a range of high-quality woods veneers.

Lancia Pu+Ra HPE
Lancia Pu+Ra HPE

Lancia will launch the new Ypsilon next year, in both hybrid and electric versions, and from 2026, will only offer fully electric vehicles. A new EV-based Delta will launch in 2028.

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