HYUNDAI has joined forces with a third vehicle modifier in the US (see our separate stories on the ARK and BTR versions), to produce one of the coolest versions of its 2015 Genesis sedan yet for the 2014 SEMA show (the biggest trade show in the US motoring industry).
Toca Marketing Group, the Chicago-based design and customisation company that strives to push the limits of aftermarket fabrication, has created its latest Toca Signature Edition vehicle, the company has raised the Genesis’ performance and luxury benchmarks, creating a vehicle that breaks down barriers of innovation in the pursuit of perfection.
With an emphasis on fine detail, Toca worked to design and build a car that goes head-to-head with the German super sedans that are considered the auto industry’s performance benchmark.
Dubbed ‘Steel Phoenix’, the car uses Hyundai’s Tau 5.0-litre V8 as the powertrain’s foundation. Toca engineered a one-of-a-kind Garrett twin turbo setup for the vehicle, complete with a full ARK Performance catback exhaust system, boosting the power output to 440kW.
By adding an AirRex digital air suspension system, the car sits lower to the ground on ultra-high performance Toyo rubber, wrapped around custom 21-inch COR 3-piece wheels. Complementing the car’s twin-turbocharged performance, Toca added a custom 8-piston front and 6-piston rear brake set up from Neo Motorsport.
“The name ‘Steel Phoenix’ came to me as soon as I saw the redesigned Genesis,” said John Toca, founder and owner of Toca Marketing Group.
“The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel. Although I wasn’t overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 130kW over the stock motor. Whether you’re driving the car, sitting in the executively-appointed passenger and rear seats, or admiring the car from the outside, this Genesis is guaranteed to put a smile on your face.”
The interior has been given the executive treatment with custom black leather seats complete with contrasting white stitching, carbon-fibre trim panels and a Rockford Fosgate sound system. The vehicle has been refinished with a custom blend of BASF R-M products, giving the paintwork a steel, metallic appearance. Rounding off the exterior appearance, Toca fabricated a unique, all-metal wide body design with matte and gloss black accents.