THE compact, short wheelbase Land Rover Defender 90 is on its way, expected to launch in Australia in October with the Defender 90 First Edition P400 variant, followed by the rest of the range in December.
The arrival of the three door variant follows the successful launch of the larger five door 110 series, first deliveries of which will happen in August.
“The compact, short wheelbase Defender 90 is the perfect vehicle for Australian conditions and joins the 110 as the most capable and durable family of SUVs in the world,” Jaguar Land Rover Australia managing director Mark Cameron said.
“We are delighted with the interest shown in the 110, and have a high level of confidence that the new Defender 90 will prove just as popular.”
Since its world premiere at the Frankfurt Motor Show in September 2019, Land Rover has experienced unprecedented demand for the new 4×4. More than 1.21 million people have configured a vehicle on the Land Rover website already.
Interestingly, more than half of those chose one of the four accessory packs, which included the Explorer, Adventure, Country and Urban, with each one providing the new Defender with a distinct personalities.
Extraordinary levels of website traffic have also been recorded in Australia, with more than 50 per cent of all traffic being for the new Defender. Customer expressions of interest are the highest recorded for any new model Land Rover launched locally.
“As the family grows to include an efficient plug-in hybrid powertrain, we look forward to continuing this success,” Land Rover global product marketing director Finbar McFall stated.
“If our experience with the Defender 110 is anything to go by, we can expect over half of customers to opt for one of the four accessory packs, making the new Defender the most accessorised and personalised Land Rover we have ever produced.”
The Defender is the most capable and connected Land Rover to date and can trace its roots back to the original Series I model of 1948. The iconic 4×4 embraces 21st century technologies and introduces Land Rover’s Pivi infotainment platform.
The system features an intuitive interface and its own back-up battery for always-on responses. Advanced software-over-the-air updates also ensure customers benefit from the latest software at all times, wherever they are in the world.
The 2021 Defender 90 First Edition P400 will be launched in Australia from October this year, with the full Defender 90 range due to be available from December. Pricing for the Defender 90 First Edition and full range will be announced closer to the launch date.