Ruroc launches more affordable Atlas 4.0 Street

Ruroc are bringing back some of their most iconic and loved designs, which can now be found on the more affordable Atlas 4.0 Street range. Prices will start from $510 (AUD) for solid options, while graphics will hit the market from $580.

The new range, which will be offered in Core, Ghost, Ronin and Toxin designs, strips back the more feature-rich standard 4.0 to just the essential components, without compromising safety or design.

With a fibreglass shell construction covered in intricate stand-out decals, along with a plush interior lining with multi-density cheek pads and a DD-ring chin strap, the Atlas 4.0 Street range is ECE 22.06 certified.

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“As a helmet manufacturer, we continually stress the importance of having a meticulously tested and fully certified motorcycle helmet as your go-to safety equipment, but we also appreciate that it can be one of the most expensive items of kit that riders need to buy,” Ruroc’s head of brand Neal Duffy said.

“With the new Street, we’ve widened our Atlas 4.0 offering even further to match more riders’ preferences and budgets.”

With a nod to the original designs from the brand’s early Atlas days, the Street is available in two legendary decals, the OG black and gold ‘Ronin’, inspired by ancient Samurai, and the ‘Toxin’.

The latter feature reptilian black with flashes of nitro pink and green, both of which flaunt Ruroc’s well-known teeth designs. The final two designs are solids, in the form of the matte black ‘Core’ and icy white ‘Ghost’.

The Atlas 4.0 Street range is now available to buy online at www.ruroc.com

Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is the ride editor at Exhaust Notes Australia, founding editor of Two Wheel Addicts, a contributor at Bike Review and panel judge for Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.

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