Wednesday, August 17, 2022

Ruroc enlists former GP racer Taylor Mackenzie

Taylor Mackenzie will team up with UK helmet brand Ruroc to help further develop its innovation and design programs, passing on what he’s learned from his extensive riding and racing experience.

A former grand prix racer and 2016 National Superstock champion, Mackenzie is now a Moto3 team manager and will work as a brand ambassador, as well as supporting Ruroc’s R&D team.

Set to provide testing for exciting future projects, his appointment follows the successful launch of the brand’s most advanced full-face helmet earlier this year, the Atlas 4.0.

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“We are delighted and proud to be able to welcome Taylor to Ruroc. We’re a young and dynamic brand with big ideas, and we certainly don’t follow the conventional route of other manufacturers” Ruroc head of brand Neal Duffy said.

“Taylor has a no-nonsense attitude with vast experience that belies his years. He’s the perfect fit for us and we’re hugely excited about what this partnership will bring to our riders.”

Having already tested Ruroc’s Atlas 4.0 helmet in a variety of conditions, including high speed stability tests, Mackenzie had plenty to say about the opportunities this new partnership will offer.

“Being able to work with Ruroc in such an all encompassing role is really exciting. We’ll certainly have some fun along the way, but I’m really looking forward to the development role too, something which is really unique for a helmet manufacturer, let alone a UK grown brand,” Mackenzie said.

“Like Ruroc’s open and inclusive approach, I’ll certainly be taking my followers on social media and YouTube on the journey too.”

Ruroc plans to announce some fun and exciting collaborations with Taylor Mackenzie in the coming months, with more details to follow soon on both parties social media channels.

To check out Ruroc’s Atlas 4.0 range, visit them online.

Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is a motoring enthusiast, with a passion for two and four wheels. It's pretty much a given there'll be at least two motorbikes in his garage and he needs no excuses to hit the open road. Andrew grew up reading magazines like Street Machine and Heavy Duty and has a love for all things performance.


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