Tuesday, June 28, 2022
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Ruroc brings DC to ATLAS 4.0 helmet range

At 4am Australian time (AEST) on May 28, Ruroc will drop their latest collaboration with DC Comics, in the form of not one, but five epic helmets, inspired by the world’s greatest super heroes and villians.

Following the incredible success of the ATLAS 3.0 ‘The Joker’ and ‘Batman’ helmet, a series of new special edition designs have been created, this time with a focus on The Batman (the latest in the movie franchise), and The Riddler.

Joining them are Superman and fan-favourite villain Harley Quinn, as well as the iconic superheroine Wonder Woman. Separate from these incredible looking limited edition offerings, a new look version of The Joker joins the standard ATLAS 4.0 range.

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“Here at Ruroc HQ we’re all huge fans of DC, so it made sense that DC Comics was Ruroc’s first-ever licensed partnership last year,” head of brand Neal Duffy said.

“When we originally dropped our first DC design – Batman and The Joker – it sold out in record time, so we’ve been itching to launch even more styles within this range and to continue our collaboration with DC Comics for the ATLAS 4.0 line-up.”

Ruroc Atlas 4.0 Harley Quinn Helmet
Ruroc Atlas 4.0 Harley Quinn Helmet

The ATLAS 4.0, the latest evolution of the helmet range, is Ruroc’s most advanced full-face motorcycle helmet ever made, and one of the very first helmets on the market to exceed ECE 22.06 safety standards by more than 20 per cent.

Alongside its aggressive style and bold artwork, there’s a significant upgrade in rider comfort, protection and performance with a fully re-engineered plush interior, innovative collaboration with RHEON reactive polymer technology, and aerodynamic performance.

The new ATLAS 4.0 offers full integration with Ruroc’s Shockwave Bluetooth audio system that seamlessly integrates into the back of the helmet. Riders can connect to the rest of the world through the new CHAIN application.

It’s considered the next level in rider communication using Voice Over Internet Protocol (VOIP) technology to connect riders with infinite range, unlimited group size and universal compatibility.

For an exclusive preview of the new collection in the run-up to the launch, keep an eye on Ruroc’s social media. You’ll find more information on their website, including links to all those channels.

Ruroc Atlas 4.0 Superman Helmet
Ruroc Atlas 4.0 Superman Helmet
Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is a motoring enthusiast, with a passion for two and four wheels. It's pretty much a given there'll be at least two motorbikes in his garage and he needs no excuses to hit the open road. Andrew grew up reading magazines like Street Machine and Heavy Duty and has a love for all things performance.

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