Home Car News Revealed: Picanto targets youth market

Revealed: Picanto targets youth market

2017 Kia Picanto GT
Revealed: The new Kia Picanto

WE love it when car makers leak pictures ahead of major model launches. It makes giving our readers a sneak peek much easier than those dodgy looking spy photos. With that in mind, Korean manufacturer Kia has today released images of the third generation Picanto, set to directly target the youth market.

Created by Kia’s design centres in Namyang, Korea and Frankfurt, Germany, the new Picanto brings youthful and energetic character to the A-segment. The new model – revealed in Kia’s sports-inspired ‘GT-Line’ specification – conveys a more assertive stance through bolder body lines and subtly sculpted surfaces.

A 15 mm-longer wheelbase (2,385 mm to 2,400 mm) also pushes the wheels further out into each corner for a more confident appearance. The Picanto’s colour palette is more vibrant than ever, with a choice of 11 bright paint options designed to make the car stand out.

Inside, Picanto’s suite of high-tech comfort, convenience and safety features is underscored by a modern and refined new cabin design. At the heart of the cabin is a new ‘floating’ touchscreen infotainment system, making the latest in-car technology available to all occupants.

Like many others in the segment, there’ll be plenty of personalisation for the Picanto, with buyers able to choose from a range of colours for trim and upholstery. The unique looking Kia will also come with more cabin and cargo space than rivals.

Kia will officially reveal the all-new Picanto in public for the first time at the 2017 Geneva International Motor Show in March, and it will go on sale in Australia in the second quarter.


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