UTE owners are about to get a new choice, with a little piece of RAM American muscle about to enter Australia’s fastest growing and most competitive market to take on the likes of the Toyota Hilux and Holden Colorado.
The 2018 RAM 1500 will be launched in Australia in the middle of the year, and will set new benchmarks for towing, cabin space and ability, the sole Australian authorized importer and distributor of the RAM brand, the Ateco Group, has announced.
Powered by a class-exclusive 5.7L Hemi V8 engine, the new RAM 1500 will be a formidable competitor, delivering a 5-tonne plus towing capacity, 850kg payload and best in class cab size and cargo space, with a tub length of up to nearly two meters.
Add in options like the RamBox Cargo Management System, and the North American built pickup truck stands to be a genuine rival for the big names in the Australian ute market.
The RAM 1500 will arrive in Australia as a left-hand drive (LHD) vehicle and then be remanufactured to right hand drive (RHD) at a purpose-built facility in Melbourne.
The chassis and body are first separated before a re-engineered RHD specific steering system is fitted, then a new dashboard which was designed, developed and produced in Australia is installed, along with a RHD-specific heating and ventilation system.
The body and chassis are then re-married to produce the final product. The work is so substantial that it requires production line levels of quality, fit and finish, and a height of engineering excellence that means it is officially classed as a remanufactured vehicle.
It is offered with a comprehensive three year/100,000km warranty and backed by a nationwide dealer group.
“We are not just providing vehicles designed to tow big loads across our big country – up to 6.9 tonnes in fact [if you count the larger RAM 2500 and 3500] – but we’re also employing top engineers, designers and automotive technicians, as well as local component companies to work with us,” RAM Trucks Australia COO Alex Stewart said.
“This is something of which we are extremely proud, almost as proud as we are of the expanded range of RAM Trucks that we’ll be selling across Australia and New Zealand!”
Full details, pricing and specifications of the RAM 1500 range for Australia will be announced when it goes on sale in the middle of this year.