The first of its kind, the new Peugeot 408 offers a fastback silhouette and delivers a car that is focused on efficiency and intelligent electrification, as well as the emotions provided by cutting-edge technologies dedicated to driving pleasure.
Its lines are sharp, the grille is the same colour as the bodywork to blend in perfectly with the front end, and it boasts the new Peugeot emblem with the head of a lion. The inverted cut-out of the rear bumper is unexpected, while giving the profile a strong look.
The 408 sits solidly on 720mm diameter wheels and the iconic 20-inch rims feature a disruptive geometric design. At the front, the fang-shaped light signature perfectly integrates, as do the three-claw LED lights at the rear.
With a length of 4.69m, based on a long wheelbase of 2.79m, the new model has a remarkably spacious second row, with 188mm of legroom. The boot is also generously sized, with a volume of 536-litres, which can be increased to 1,611-litres.
For both its driver and its passengers, the Peugeot 408 offers the latest generation of the i-Cockpit, instantly recognisable by its compact steering wheel dedicated to driving pleasure and controlled agility.
In the cockpit, the emphasis is on quality and connectivity, with the latest technologies to make the driving and travelling experience more intuitive and rewarding. Powered by six cameras and nine radars, the driver assistance systems provide peace of mind and safety.
Among there are adaptive cruise control with stop and go, night vision, which warns of animals, pedestrians or cyclists, long-range blind spot monitoring, and rear traffic alert.
The range of engines powering the 408 includes two rechargeable hybrid versions offering 134kW and 168kW, and a 97kW 1.2-litre PureTech 3-cylinder petrol version. All three are paired with an 8-speed automatic gearbox. An all-electric version will follow.
The new PEUGEOT 408 will arrive at the very beginning of 2023 in overseas markets, with its local launch to be confirmed in due course. It will be produced at first in Mulhouse, France, and then, soon afterwards, in Peugeot’s Chengdu factory in China.
“At Peugeot, we believe that life is better with allure. With its unique look, innovative fastback silhouette and unbridled elegance, the new 408 is the perfect expression of the brand’s philosophy and inventiveness,” Peugeot CEO Linda Jackson said.
“Unexpected from every angle, the new Peugeot 408 has been designed for lovers of cars and of life, who want to break free from the traditional while seeking responsible pleasure,” she added.
You can find out more from your local Peugeot dealer. If you’re keen to own one, and need finance, visit CreditOne.