NISSAN will become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship, set to enter season five of the series, which starts in late 2018.
The move to participate in the growing Formula E series gives Nissan a highly visible global platform from which to spread the message of Nissan Intelligent Mobility – the company’s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.
Nissan cemented its position as the leading Japanese mass-market zero-emission brand with last month’s unveiling of the new Nissan LEAF. The second generation of the five-door all-electric vehicle is packed with ingenious technology that embraces the early steps of advanced driver assistance.
The new LEAF replaces the first-generation model, which pioneered accessible zero-emission mobility with its launch in 2010. Nissan has sold more than 280,000 LEAFs globally, making it the world’s best-selling electric vehicle. LEAF customers have driven more than 3.5 billion zero-emission kilometres combined.
Launched in 2014, the FIA Formula E championship is a global racing series where teams and manufacturers compete with all-electric power trains on street circuits set up in major urban centres around the world.
Season five will also see the all-electric championship introduce new chassis and battery specifications. Nissna will work with its partner Renault to leverage expertise and development already available, in keeping with the Renault-Nissan-Mitsubishi automotive partnership’s focus on collaboration and maximizing synergies to boost competitiveness.
Season four of Formula E begins this December and runs until July. The global championship visits key venues including Hong Kong, Berlin, Paris, New York and Montreal. Further information about Nissan’s participation will be available closer to season five.