New design marks new marquee

THE iconic Louvre in Paris was the venue for the unveiling of a new car brand, to be known simply as DS Automobiles – in essence a high performance spin off from legendary car maker Citroen.

Headed for Australia later this year, the redesigned and re-powered DS 3 hatch and cabriolet bring new styling, new new drive trains and revised on-board technology, with the new model set to join the recently launched DS 5 (the company’s first official model).

The new look DS 3 will introduce an all-new turbocharged 1.2-litre petrol engine paired to a 6-speed Aisin automatic transmission, which joins the existing EURO6-rated 121kW turbocharged, petrol-powered 1.6-litre manual model.

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The most powerful DS 3 – the all-new 154kW, 300Nm DS 3 Performance, is yet to be confirmed for Australia (but like many fans of the parent marquee – we’re definitely hoping it comes here).

Quality materials, unique design and customer customisation are the hallmark of the new brand, which buyers able to choose specifications, features and colours – with 78 body and roof colour combinations and four canvas roofs available for the DS 3 Cabrio.

A French brand born in Paris, DS was officially founded on 1 June, 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS range will eventually comprise the DS 3, DS 3 Cabrio, new DS 4 and DS 4 Crossback, new DS 5, DS 5LS and DS 6.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.

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