Home Bike News MotorCycle Holdings to take over Polaris’ Indian Motorcycle dealerships

MotorCycle Holdings to take over Polaris’ Indian Motorcycle dealerships

2020 Indian Roadmaster Dark Horse
2020 Indian Roadmaster Dark Horse

HAVING recently announced it would exit running company-owned dealerships, Indian Motorcycle parent brand Polaris Inc. has entered an agreement with Motorcycle Holdings to operate six of its locations.

The transition away from company-owned Indian Motorcycle dealerships in Melbourne, Sydney, Brisbane and Perth in favor of a fully-independent network was aimed at providing the brand with the opportunity to significantly expand its dealer network.

MotorCycle Holdings will take responsibilities for stores in Brisbane, the Gold Coast, two Melbourne outlets, and NSW dealerships at Auburn and Penrith.

All locations are anticipated to be operational by mid-2020; a transition that will see a smooth supply and service for existing and new Indian Motorcycle customers as each company-owned Indian Motorcycle dealership closes.

“We are very excited to be partnering with Australia’s premier retailer of motorcycles, Motorcycle Holdings, as we write the next exciting chapter for Indian Motorcycle in Australia,” said Alan Collins, Managing Director of Polaris Australia & New Zealand.

“Both Indian Motorcycle and MotorCycle Holdings share the same vision for the premium experience and service expected by Indian Motorcycle customers, with a commitment to continue the brand experience which has been cultivated so beautifully through our company-owned dealerships over the past years,” he added.

“While the partnership with MotorCycle Holdings is a very significant step in our transition to a fully independent network, we will have further network announcements to make over the course of this year to ensure we can provide greater coverage, accessibility and service for Indian Motorcycle customers nationwide, including those in regional Australia,” Collins said.

“We’d also like to reiterate that we anticipate no interruption to sales or customer service during this transition.”

Indian Motorcycle will also be making an announcement in the near future regarding the plans for its dealer network in Perth.

There will be plenty of familiar faces for customers in the new Indian dealerships, with Polaris and MotorCycle Holdings working together in an effort to keep staff from the current company-owned dealerships working under the new network structure.

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