Home Car News Mercedes-AMG boss to take the reigns at Aston Martin

Mercedes-AMG boss to take the reigns at Aston Martin

Mercedes-AMG boss Tobias Moers set to join Aston Martin Lagonda
Mercedes-AMG boss Tobias Moers will join Aston Martin Lagonda

MERCEDES-AMG CEO Tobias Moers is headed for Aston Martin. The 54-year-old will take the reigns of the performance car company in August after current President and Group Chief Executive Dr Andy Palmer agreed to step down from his role.

In the interim, current Vice President and Chief Manufacturing Operations Officer Keith Stanton will step into the role of interim Chief Operating Officer to support the Executive Chairman, Lawrence Stroll.

Tobias is a highly successful and experienced automotive professional having spent more than 25 years in senior roles at Daimler AG, before his current position as Chairman of the Management Board and CEO at Mercedes-AMG GmbH.

He is also acting Chief Technical Officer at AMG and has established a successful track record of implementing business transformation in a competitive environment.

Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, including electrification of power trains in the performance segment.

Tobias’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand strategy, which delivered a measurable increase in brand value and awareness.

“The Board has determined that now is the time for new leadership to deliver our plans. On behalf of the Board, I would like to thank Andy for his hard work, personal commitment and dedication to Aston Martin Lagonda since 2014,” Lawrence Stroll, Aston Martin Lagonda Executive Chairman said.

“In that time the Company has successfully renewed its core sports car range, with the DB11, Vantage and DBS Superleggera, and has brought the brand’s first SUV, DBX to a point of readiness for deliveries to start in the summer,” he added.

“Furthermore, the development of the era-defining Aston Martin Valkyrie hypercar has paved the way for the mid-engined range to come. I would also like to recognise his leadership through the current challenges and uncertainties presented by COVID-19.”

Stroll describes Moers as an exceptionally talented automotive professional and a proven business leader with a strong track record during his many years at Daimler AG, with whom Aston Martin has a long and successful technical and commercial partnership.

“Throughout his career he has delivered product expansion, strengthened brand positioning and improved profitability. He is the right leader for Aston Martin Lagonda as we implement our strategy for the business to achieve its full potential.”

Ahead of taking up his new role, Tobias Moers said he’s truly excited to be joining Aston Martin Lagonda at this point of its development, and is relishing the chance to work for the iconic brand.

“I believe that there is a significant opportunity to harness the strengths of the business to successfully deliver the planned product expansion and brand elevation,” he said.

“I am looking forward to working with Lawrence and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders.”

Andy Palmer leaves his role at Aston Martin Lagonda after almost six years in the post. He oversaw the launch of the new DBX.

LEAVE A REPLY

Please enter your comment!
Please enter your name here