FROM today, mobile automotive services provider Lube Mobile has a new owner, with Bridgestone taking over the company which was founded in 1982, and has grown to become one of Australia’s most recognised brand names.
Let’s face it, who doesn’t recite the 13 30 32 number in the back of their brain for hours on end every time the advert is on TV or radio. It’s an almost iconic name, long associated with the ‘comes to you’ mechanic offering.
Built on the principle of providing cost-effective, hassle free servicing to customers, Lube Mobile CEO David Sayer said the deal to sell the company to Bridgestone ensures it remains in safe hands in the future.
“Lube Mobile and Bridgestone are both industry leaders, automotive icons and share many of the same values,” Mr Sayer said.
“We are excited to become part of this professional, iconic, globally recognised group who share our commitment to customer service and innovative mobile solutions,” he said.
“I am confident that Lube Mobile will continue to grow under Bridgestone’s ownership and remain Australia’s favourite mobile mechanical service provider.”
Bridgestone is the leading tyre company in Australia, and operates company owned stores, franchised Bridgestone Select outlets and licensed Bridgestone Service Centre locations throughout the country.
The addition of Lube Mobile is expected to be complementary to the Bridgestone network’s existing tyre and automotive servicing model.
“We’re excited by the purchase of Lube Mobile. The company has a proven track record, a sound reputation for its auto service offerings, and is complementary to our business,” Bridgestone Australia and New Zealand managing director Stephen Roche said.
“There is a strong alignment between Lube Mobile’s business model and Bridgestone’s global focus on enhancing mobility solutions. That’s why Bridgestone’s acquisition of Lube Mobile will strengthen both businesses, and ultimately, benefit our customers.”
Lube Mobile will continue to operate under its own brand as an independent business unit of Bridgestone.