Matchbox unveils limited edition Mercedes-Benz G 580

Matchbox, and their parent brand Mattel, have announced the launch of a limited edition Mercedes-Benz G 580 with EQ Technology die-cast car. The 1:64th scale replica comes in a beautiful MANUFAKTUR South Seas Blue Magno, with a slick black interior.

The model highlights the brand’s sustainability goals and initiatives, launching as part of its new Moving Parts collection, and featuring 99.5 per cent recycled metal and a minimum of 81 per cent ISCC-certified plastic.

The Matchbox Mercedes-Benz G-Class is a nod to the electrification of the full sized, real life vehicle, and the die-cast car expands on the brand’s Driving Toward a Better Future campaign, introduced in 2022.

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This initiative champions greener play experiences by integrating electric vehicles into its product range, aligning with its goal to achieve 100 per cent recycled, recyclable, or bio-based plastics in both toys and packaging by 2030.

“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz electric G-Class,” Mattel global head of vehicles Roberto Stanichi said.

“We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release.”

Mercedes-Benz G CEO and head of off-road vehicles Michael Knöller described the addition of its iconic SUV to the Matchbox cars range as an opportunity for collectors to embrace the G 580.

“We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community.”

The Matchbox Mercedes-Benz electric G-Class model is available now in limited quantities exclusively at Mattel Creations for $52 AUD, and will join the Moving Parts collection in October.

Matchbox is updating its Moving Parts series with new cars and significant sustainable materials, including recycled zinc materials, plastic-free packaging, and a compostable inner tray.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.

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