AT the 2019 Geneva International Motor Show, which kicks off tomorrow, Australian time, Maserati will present a unique offering: the Levante ONE OF ONE, a preview of Maserati’s future customisation programme.
The one of a kind SUV was customised by Allegra Antinori, Vice President of Italian wine firm Marchesi Antinori, a world leader in quality wines. The Maserati Centro Stile assisted Allegra Antinori in the configuration of her car, in a true process of shared creation.
It’s a concept which is much more than the mere choice of accessories. The unique project in which she expresses herself, her emotions and her story, showcases an attention to detail normally found in the workshops of traditional craftsmen.
In this first example of the new customisation process, every detail Allegra Antinori has defined is closely linked to a facet of her personality. The external configuration is a distinctive tri-coat green, a special colour inspired by the shades of the Tuscan hills.
The external details (door handles, side air vents and grille inserts) are finished in dark look chrome, toning to perfection with the body colour to give the Maserati SUV a truly sophisticated overall look.
The interiors of Allegra Antinori’s ONE OF ONE features many unique combinations, which have never previously been used on a Levante. The lower dashboard, door panel, central tunnel unit and seat colour references the warm hues of the earth of Tuscan vineyards.
The unique “Pieno Fiore” leather used for the seats is another exquisite choice: it is coloured with aniline and oils, with no surface finishes, but is embellished with classical button-tufted effect 3D embroidery.
The technique used provides exceptional depth of colour, and like a fine wine, this leather will simply improve with age. The central tunnel is in a special finish using a material that is new even for Maserati: carbon fibre with copper wire and a high gloss finish.
Here again, there are clear references to the Antinori estate and the concept of Cor-Ten, the weathering steel used for the construction of the Antinori Winery in the Chianti Classico area, midway between Florence and Siena.
The 100% natural mohair wool mats provide the final, exclusive touch to a tailor-made customisation with attention to every single detail, and a nod to the potential future of high-end luxury car ownership.