MASERATI is set to be reborn as a brand, with its first electrified model, the Ghibli Hybrid, launched in Italy today. The beginning of a new era, the mild hybrid represents one of the Italian car maker’s most ambitious projects to date.
The decision to introduce the hybrid technology on the Ghibli sedan is no coincidence; this model, with more than 100,000 units produced since its launch in 2013, perfectly embodies the Modena-based manufacturer’s DNA.
In fact, the challenge facing Maserati was to enter the world of electrification without altering the brand’s core philosophy and values. The result is the Ghibli Hybrid, which will retain the unmistakable sound that has always distinguished every Maserati.
The Ghibli Hybrid is immediately recognisable, thanks in part to the new design of both its exterior and interior. The common denominator of the restyling, developed by the Centro Stile Maserati, is the Cobalt Blue highlight colour.
Chosen to identify all cars with hybrid technology and the new world they represent, it can be found on the three iconic side air ducts, the brake calipers and the thunderbolt in the oval that encloses the Trident on the rear pillar.
The same blue colour reappears inside the car, in particular on the embroidered seams of the seats. The new Ghibli Hybrid also introduces new styling changes, starting with the new front grille, with the bars redesigned to represent a tuning fork.
The musical device emits a sound of extreme purity, and also evokes the Trident symbol itself, hence the decision to style the grille on its shape. There are significant changes at the rear of the car too, with new light clusters.
These have been completely restyled, with a boomerang-like profile inspired by the 3200 GT and the Alfieri concept car. In perfect harmony with the redesign, the car’s hybrid solution focuses on improving performance, reducing fuel use and cutting emissions.
The hybrid technology exploits kinetic energy the car accumulates when in motion, recovering it and transforming it into electricity during deceleration and braking, and storing it in a battery.
The innovative power train, the outcome of in-depth engineering development work by the technicians and engineers of the Maserati Innovation Lab in Modena, combines an internal combustion engine with a 48 volt alternator.
In addition, there’s an electric supercharger (e-Booster), supported by a battery. The petrol engine is a 4-cylinder 2.0-litre turbocharged offering, with the package combining for 246kW of power and 450Nm of torque.
Mated to an 8-speed transmission, the rear-wheel drive Ghibli Hybrid sports a mechanical limited slip diff, and is capable of 255km/h top speed. It can sprint its way to 100km/h in 5.7 seconds. Fuel consumption is estimated at 8.5-litres/100km.
This solution is unique in its segment, and is the first in a new generation of power trains for Maserati, with the perfect trade-off between performance, efficiency and driving pleasure. The battery is mounted in the rear of the car.
Ghibli Hybrid occupants will still revel in the unmistakable sound that characterises all Maserati models, thanks to the optimised exhaust, which includes specially designed resonators. We’re pleased to say there’s no audio enhancement either.
The Maserati Intelligent Assistant multimedia system was developed in conjunction with the Android Automotive platform. The software delivers an innovative user experience that’s fully customisable to the driver’s personal preferences.
The HD infotainment system features a borderless 10.1-inch screen with new graphics and wireless Apple CarPlay and Android Auto. A new instrument panel with digital devices and a fresh look has also been added.
The new Ghibli Hybrid represents the first step in a plan that will lead to the electrification of all new Maserati models. The Brand’s first fully electric cars will be the new GranTurismo and GranCabrio, scheduled for release in 2021.
Production on the 2021 Ghibli Hybrid begins in September. Further details on its availability in Australia, specifications and pricing will be announced soon.