ITALIAN car maker Maserati is set to benefit from Fiat Chrysler Automobiles’ €5 billion investment program, announcing plans for a range of new models to be developed, electrified and produced in Italy.
All of Maserati’s new models will be 100 per cent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation, and the high performance embedded in the brand’s DNA.
Maserati’s all electric models will combine traditional highly appreciated Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities.
In addition, there will be a focus on autonomous driving, with new Maserati offerings, including the updated versions of current models, to feature level two enhancements such as highway assist, progressing to level three options in the future.
These include hands-off driving, offering close to full autonomy, and having the ability to maneuver in and out of lanes. It will even bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.
In 2020, the company will build an electrified Maserati Ghibli, produced in Turin, which will be the first hybrid electric propulsion for the brand, while the first of the totally new Maserati models will be the eagerly-anticipated sports car.
Set to be packed with technology and reminiscent of Maserati’s traditional values, it will accommodate a full electric power train, while a utility vehicle, which we assume means an actual ute, will go into pre-production in 2020.
After many years of success, the much loved GranTurismo and GranCabrio remain part of the Maserati’s future, and will herald the full electrification era for Maserati, with totally new models to be produced in Turin.
Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range, including the Levante, Quattroporte and Ghibli.
With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production — particularly Modena, which will also continue to play a strategic role as the brand’s headquarters.
Construction has already begun in Modena on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental-impact technologies. Its design will also allow Maserati customers to watch their car being painted.
Finally, Maserati is developing an entirely new customisation program for customers seeking a one-of-a-kind level of exclusivity. FCA’s investment into electrification will include 12 new or existing models across its brands in Italy alone.
These include Maserati’s range of electrified products, the recently announced all-new electric version of the Fiat 500, and a new premium vehicle for Alfa Romeo.
