In front of more than 150 enthusiastic Lotus owners, the English car brand has used an exclusive track day to launch the Lotus Elise Cup 250 Bathurst Edition, a highly exclusive limited edition offering.
Lotus hosted the Southern Hemisphere’s best track day, and biggest celebration of the its brand, at Australia’s greatest race circuit – Mount Panorama. The iconic motor sport venue, home to the legendary Bathurst 12-Hour race, is steeped in competition history.
It’s etched into the psyche of car fans the world over. So it was only fitting that it was there that they should take the covers off the new variant, a homage to the circuit, and the Lotus motor sport heritage.
Developed exclusively for the Australian market, the Bathurst edition features black forged alloy wheels, a special numbered build-plate and bespoke ‘Bathurst Cup 250’ decals.
Having put cars on display across the Bathurst 12-Hour weekend, attended by more than 45,000 race goers, it offered owners the chance to follow in the footsteps of the world’s finest drivers, and tackle the challenging Mount Panorama circuit.
Many then drove it in their own Lotus cars, taking advantage of an on-site mentoring programme that allowed them to get the most out of the experience. They were also able to sign up for hot laps with professional Lotus drivers.
Some of the world’s most illustrious and recognised racing names have claimed victory in Australia for Lotus. These include Jim Clark’s dominance in the Tasman Series during the late 1960s, through to 2013 where Kimi Raikkonen claimed Formula One success.
“It’s great to kick the year off in Australia, a market that was very successful for us in 2019. Lotus and Australia have a long and rich history and we are committed to building on this close relationship moving forward,” Lotus cars regional director for the Asia Pacific and China, David McIntyre said.
“Through stand-out events such as the Lotus-only track day, we will continue to build the brand across Australia, adding to the success we experienced last year,” he aadded.
“Globally 2020 is an exciting year for us, with the first of our all-electric Lotus Evija models being delivered to customers.”
More information on the Lotus Elise Cup 250 Bathurst Edition, including pricing and availability, is available from your nearest Lotus Cars Australia dealership.