KIA has revealed the first official teaser images of the new Sportage, which will be the fifth incarnation of the brand’s most popular SUV model. It’s due to be revealed in July in Korea.
The new Sportage has been carefully crafted to establish new benchmarks in its segment, for its advanced exterior and interior design, connectivity tech, and responsive yet highly efficient powertrains.
Revealed earlier this year to great acclaim from the design community, Kia’s new design language, Opposites United, is at the core of the Sportage, influencing every aspect of its appearance and character.
The early images hint at an assertive and cutting-edge presence for the SUV, paying homage to nature’s perfection and simplicity, while connecting with the brand’s new design direction.
The new Sportage follows Kia’s recent company rebrand that aims to create sustainable mobility solutions for customers by revamping all facets of its business. The first marker on the journey came in March when Kia’s first dedicated BEV, the EV6, was unveiled.
A muscular stance and strong yet refined silhouette feature on the next generation Sportage, and notable details include crisp, taught character lines. The front creates an instant and thought-provoking statement as well.
A detail-orientated black grille graphic spans the width of the face of the new model. At the rear, muscular shoulder lines drop gently to meet slim daytime-running lamps, which flank the new Kia logo and Sportage emblem.
The interior design sketch reveals a driver-orientated space that plays with boldness in character, softness in qualities and innovation in technology. At the core is a beautifully sculpted integrated curved display.