KIA has revealed the stunning new Sportage, an SUV that has been carefully crafted to challenge design norms, while paying homage to its rich heritage. Crisp lines ripple along the refined body, amplifying dramatic styling.
At the same time, clean surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, a space has been created that is truly state-of-the-art, fusing high-tech sensibilities into contemporary style.
Revealed earlier this year to great acclaim, Kia’s new design philosophy, Opposites United, is at the core of the new Sportage, influencing every aspect of its appearance and character. These principles will influence all future Kia designs.
Opposites United is formed of five pillars, Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature. The last pillar has profoundly influenced the design of the new Sportage.
The front of the look SUV creates an instant impact with a detailed-orientated black grille graphic stretching across the width of the face. Like an intricate web, it pulls together the main front features of the new Sportage, crafting an imposing front volume.
The elongated grille links Kia’s modern signature Tiger Nose grille, that acts as the visual focal point of the car, to the futuristic-styled boomerang-shaped DRLs (daytime running lamps), which in turn create solid boundary lines for the striking headlamps.
At the rear, the muscular swooping fastback flows into the rear lamps, which have been crafted to give the impression that they cut into the body with fine precision, forming the outline of the rear lamp graphic and the main section of the tailgate.
The razor rear lamps are connected by a slim horizontal design, while a large lower graphic bumper casing at the rear uses the same philosophy as the front grille, connecting the Sportage’s rear design elements.
The interior of the Sportage plays with bold character, offering intuitive and innovative in technology to create a driver-orientated space that is truly state-of-the-art.
A sculpted integrated curved display with a slim crush touchscreen pad and finely detailed air vents forms the nucleus of the spectacular cabin, giving the cockpit great width and depth.
Like the air passing through it, the three-dimensional air vents flow within the integrated curved display, reinforcing the Sportage’s contemporary and exquisitely slim cockpit feel.
The high-tech touchscreen pad, along with the advanced integrated controller, act as the nerve centre for driver and passenger connectivity, functionality and useability needs. Both systems have been created to be easy-to-use, highly intuitive and soft to touch.
Optimally positioned for the driver and front passenger is an ergonomic centre console that combines convenience with luxury. Finished with a high-end gloss, the console provides storage, operating system configuration, cupholders and soft-touch switches.
The latter sit on a raised profile alongside the shift-by-wire transmission dial. The driver and front passenger seats combine high-tech with high comfort in sporting slim shell design.
And for the first time in the Sportage’s history, a bolder model has been specifically designed to convey a more confident, vigorous and versatile character. The all-new Sportage X-Line features a unique bumper, side sill and curved roof rack.
On the inside, customers can choose between a signature sage green or black seating trim, as well as bold quilting and black metal wood, to further bring to life the model’s confident persona.
Due for global launch later this year, more information on the new Sportage will be made available closer its arrival.
