We don’t normally tell you about new TV commercials from car brands, because lets face it, it’s cool and all, but. Well this time, no but. Kia Motors has launched a new global advertising campaign, featuring characters from the beloved story of Peter Pan.
The three-minute film, entitled Peter Returns, is a re-imagining of the classic children’s tale and offers a futuristic take on Peter’s ongoing conflict with Captain Hook, and quite frankly it’s damn good.
Peter, joined by trusted companions Wendy and Tinker Bell, is on a mission to bring new technologies to the inhabitants of Neverland, who, until now, have been prevented from enjoying the fruits of technological progress thanks to the selfishness of nefarious pirate Hook.
The short film is part of Kia’s ‘Boundless for all’ vision, in which opportunities for mobility are limitless, and where everyone can enjoy the infinite value that future transportation will bring.
In Peter Returns, the film’s protagonists take advantage of multiple autonomous and advanced technology features in the Kia concept vehicle KED-12 to win the day. These technologies include Smart Pixel Light, Valet Parking Pilot, Sound Focusing, Intelligent Agent and many more.
Under the ‘Boundless for all’ thesis, Kia plans to commercialise Level 4 autonomous driving technology, with ‘Smart City’ autonomous vehicle testing due to commence in 2021.
Peter Returns was directed by award-winning French filmmaker Phillipe Andre. Shot in Madrid, Spain, over a six-day period, the film involved 200 actors and crew members, with over 100 different props and costumes created specifically for the ad.
The imaginary Neverland locations took approximately six months to be sketched and turned into computer graphics (CG).