Kia is getting a ute – TV commercial hints at new name

Kia is getting a ute, with the car maker confirming its entry into the local light commercial vehicle space with the launch of a new TV commercial featuring 20 of Australia’s most iconic sporting figures.

Coinciding with the LCV announcement, Kia will also commence taking expressions of interest on their website for any Australian looking to be kept up to date during the vehicle’s road to launch.

Rumoured to be called the Tasman and set to be a proper dual cab pickup designed to take on rivals like the Ford Ranger and Toyota HiLux, the backdrop for the advertisement is an iconic Australian pub where the sporting legends debate what the Kia ute should be named.

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The Kia ute, possibly the worst kept secret in the automotive landscape, is due to be unveiled in late 2024, with the first Australian examples expected to hit local roads in 2025. When it does, it will have been part of an extensive local ride and handling program.

“Kia Australia has always been very candid about our desire to bring a Light Commercial Vehicle to the local market, so it is with great excitement that we are taking an important step towards it becoming a reality,” Kia Australia CEO Damien Meredith said.

“We are now officially taking Expressions of Interest (EOI) on the Kia Australia website, for both private and fleet customers, and we invite all ute-loving Australians to sign up and join us on the journey.”

Kia Australia’s GM of marketing, Dean Norbiato said the inspiration for the TVC came from the time-honoured Aussie tradition of everyone having a nickname.

“We were looking for a unique and quintessentially Aussie way to launch Kia’s most Australian product ever – our ute – and what better way than to bring together our country’s most iconic themes – sporting heroes, nicknames and an old-fashioned Aussie watering hole.”

The campaign is arguably the biggest cast of famous faces in an Australian TV commercial, boasting between them 29 premierships, four Paralympic gold medals, four world championships, 26 grand slams, one golden slam, and three Melbourne Cups.

There’s also six sporting captains, two Australians of the Year, two Young Australians of the Year and nine Hall of Fame entrants.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.

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