Jaguar and Canon join forces for cinematic F-PACE

JAGUAR has teamed up with Canon Europe to capture the F-PACE performance SUV in cinematic 5.9K clarity using the latest camera technology, marking the professional debut of the new Canon EOS C500 Mark II camera.

The film captures the F-PACE range, including the 405kW, V8 supercharged SVR model, and its breadth of luxury and performance. As part of the process, Jaguar worked with Canon to build the ultimate camera vehicle for the shoot.

The crew rigged an F-PACE with a highly-advanced Russian Arm, a remote controlled camera crane fitted with Canon’s new camera. The vehicle was covered in a purposeful matte black body wrap to minimise reflections in the subject vehicles during filming.

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The star of the show was the F-PACE SVR, which showcased its dynamic ability, courtesy of its specially tuned chassis, on the twisting hairpin bends of Velefique, southern Spain. For the record, the powerful SVR accelerates from 0-100km/h in 4.3 seconds.

“Filming a technologically advanced and powerful SUV like F-PACE calls for a state-of-the-art camera system,” Jaguar’s global brand communications manger Andy Hunt Cooke said.

“It’s a privilege for Jaguar to be the first car manufacturer to put the new-generation Cinema EOS System to the test and this film really captures the dynamic character and luxurious interior of the award-winning F-PACE performance SUV.”

Just as the professional quality camera can be fine tuned to suit a variety of complex filming tasks, customers can also personalise the driving experience of F-PACE using Jaguar’s Configurable Dynamics.

The intuitive technology allows drivers to tailor the vehicle set-up to suit their personal preference by choosing Normal or Sports settings for the suspension, throttle response, gearbox and steering.

The F-PACE features double wishbone front and integral link rear suspension to provide dynamic handling and comfort; attributes which helped the camera rig maintain its composure on the twisting mountain roads.

The advanced electronic image stabilisation and dual pixel auto focus functionality of the Canon EOS C500 Mark II ensured the SUVs remained perfectly in focus throughout, with the camera suspended from the highly manoeuvrable arm of the crane system.

The new camera shoots 5.9K quality footage at up to 60 frames per second.

In real terms, this means when travelling at its 283km/h top speed, the F-PACE SVR covers 78.7 metres every second; the performance SUV would travel just 1.31m in the time taken for the advanced new camera to capture a single frame.

The Jaguar F-PACE is priced from $77,380 in Australia with the high performance SVR priced from $140,262. All prices are plus on-roads.

Mick Glenn
Mick Glenn
Mick is a car fanatic, with petrol pumping through his veins. With a deep love for cars, and what makes them tick, Mick likes things that go fast, very fast. But he also appreciates a Sunday cruise in the Rolls...... who are we kidding, he'd drive the wheels off that too.


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