Kicking off a three-year partnership as the first-ever naming rights partner of the revamped A-League men’s competition, Isuzu UTE Australia have partnered with the sport, and will also become the automotive partner for the entire league.
The partnership will see the competition branded as the ‘Isuzu UTE A-League Men’, with the car maker also playing the vehicle partner role in the Men, Women, Youth and E-Sport leagues.
It covers a broad range of marketing opportunities including men’s player kit branding, signage and branding rights across all A-League channels, and digital content and activation rights at all Men’s and Women’s matches.
The A-Leagues, formed in 2021, have responsibility for the operation, commercialisation, and marketing of professional football in Australia.
Comprising of twelve professional men’s football clubs across Australia and New Zealand, the Isuzu UTE A-League represents the pinnacle of men’s professional football in the region.
The A-Leagues are a new addition to IUA’s sponsorship portfolio which also includes Surf Life Saving Australia and its own Local Sports Sponsorship Fund, which has been supporting grassroots sporting clubs in local communities for many years.
The Isuzu UTE A-League Men is set to be televised across Network Ten, via free-to-air and on-demand through Paramount+. Isuzu UTE’s naming rights partnership kicks off from 6 October 2021, with the first match on 19 November.