IT’S a no nonsense 4×4 that’s designed to be a rugged, yet comfortable, and capable of going anywhere. The Grenadier is the flagship vehicle for the world’s newest automotive manufacturer, INEOS.
Built from the ground up on an all-new platform, the Grenadier has been developed to handle the world’s harshest environments. It’s been designed as a blank canvas for accessories too, so customers can tailor the big off-roader to their own requirements.
“The brief was simple. We set out to design a modern, functional and highly capable 4×4 vehicle with utility at its core,” head of design Toby Ecuyer said.
On that basis, the Grenadier has been designed around the concept that nothing is for show, and that everything has a function. It’s in its early stages of development though, so a launch date, full specs, or even pricing, are not yet known.
There will be at least 12 months of product testing to come, as the new company marches its flagship model towards 1.8 million kilometres of evaluation, both on and off road.
“Showing the design now allows us to focus on the critical next phase of the vehicle’s development, testing its capability and durability,” CEO Dirk Heilmann said.
“From today the covers are off. Testing ‘in plain sight’ without the need for camouflage wrapping, foam blocks or fake panels is an added benefit.”
INEOS chairman and the man behind the Grenadier project, Sir Jim Ratcliffe believes the company has the engineering blueprint to build a vehicle that is both distinctive and purposeful.
“The Grenadier project started by identifying a gap in the market, abandoned by a number of manufacturers, for a utilitarian off-road vehicle,” he said.
“This gave us our engineering blueprint for a capable, durable and reliable 4×4 built to handle the world’s harshest environments. But it had to look the part as well.”
Key features of the design are set to include a belt line, where customers can choose between bump strips or a literal utility belt, that allows easy attachment of accessories like a jerry can. You can even sit on the front fenders.
Other items will include exterior wiring points for ease of access when adding auxiliary lights, the option to add a ladder to the rear door for roof access, and roof bars, eliminating the need for roof racks.
INEOS Automotive has already partnered with BMW for the supply of engines and transmissions for the Grenadier project.