Holden beefs up Colorado for 2020

MORE customisation, a tougher look and some cool new accessories are among the highlights for the 2020 Holden Colorado. The tough looking LSX also makes its debut as a permanent member of the range, having previously been a special edition.

The rugged simplicity, bold looks and formidable off-road capability will help make the Colorado LSX the ute of choice for those seeking a decent entry level vehicle that can work and play hard.

The top of the line Z71 Colorado also hardens its stance in 2020, with rugged fender flares and a bash plate now standard on the flagship model. A convenient new ‘soft drop’ tailgate is also exclusive to the range topping Z71.

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The mid-range LTZ 4×4 gains leather trimmed seats with the front ones now heated, while a new fleet customer focused, tow bar equipped LTZ+ variant is also available with its payload re-rated to just under 1000kg.

Of some significance, it means customers seeking to acquire a Colorado via novated leasing can now do so. The Colorado Z71 and LTZ also gain a premium DuraGuard spray on tub-liner as standard equipment.

A Holden instigated development on the RG series Colorado resulted in the DuraGuard spray on tub liner, a first for the company with this technology and one that will result in extra convenience and utility for customers.

“Just over 60 per cent of Z71 and LTZ customers fit tub-liners,” said Andre Scott, general manager LCV marketing at Holden.

“So we took the initiative to factory fit a premium product that delivers a quality fit, and a more functional and better-looking solution for our customers.” The DuraGuard tub-liner surface minimises cargo slipping and sliding in the tray area.

“The addition of the DuraGuard tub-liner means that MY20 Z71 and LTZ Colorado are the only pick-ups that retail for under $70,000 to feature this premium technology as standard equipment,” Mr Scott said.

In an environment where a ute is rapidly becoming an Aussie’s best automotive friend, Holden has introduced an accessory pack strategy for Colorado owners designed to make it as easy as possible for them to customise their utes.

Painstaking research into customer preferences has produced Holden’s range of factory backed Colorado accessory packs known as Tradie, Farmer, Black, Rig and the range topping Xtreme.

“These enable Colorado to connect effectively with potentially a much larger customer base,” said Mr Scott.

Take the Tradie pack for example. It includes a towing package, side and rear steps, a roof tray, 12V auxiliary power, floor mats, canvas seat covers, weather shields, bonnet protector and cup holders – it’s enough to make sure any job site is done and dusted.

“The combination of these new enhancements for the 2020 Colorado, along with the carefully specified accessory packs, will add a definite edge to what is already one of the best offerings in the light commercial segment,” said Peter Keley, executive director sales for Holden.

Holden will also maintain the exact same recommended retail pricing as the 2019 Colorado models, which should put the 2020 Holden Colorado back on the shopping list for many ute buyers.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.


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