KOREAN luxury car brand Genesis is set to shake up the SUV market, following the official unveiling of the production version of the GV80, its first sport utility vehicle or SUV, at the Korea International Exhibition Centre (KINTEX), west of Seoul.
First revealed as a concept at the New York Auto Show in 2017, the GV80 features an athletic elegance, and joins the lineup of G70, G80 and G90 sedans, with more than a common thread of design identity.
The interior and exterior styling of the GV80 was a collaboration between Genesis design studios located in South Korea, the United States and Germany, and features signature elements such as the crest grille, and parabolic lines.
The quad headlamps are made possible with sophisticated lighting technology, with the G-Matrix pattern that appears in light fixtures throughout the exterior inspired by beautiful orchids, seen when diamonds are illuminated by light.
The same pattern also appears on the optional 22-inch wheels. From a practical perspective, the body structure of GV80 is enhanced with hot-stamped, high-strength steel, as well as lightweight aluminum, to achieve a competitive curb weight.
Inside, luxury and an open cabin design defines the GV80 interior, with the G-Matrix pattern again featuring as a motif. The width of the interior is emphasised through the design of sleek, thin air vents that run across the passenger compartment.
A 14.5-inch, split-screen infotainment display sits front and centre atop the dashboard. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.
Soft materials cover every surface, from the inside of the door handles to the quilted knee pads that line the lower sides of the console. The ornate centre control unit on the centre console covers an electronic, shift-by-wire transmission base with dial-style shift.
Handwriting recognition through the Genesis Integrated Controller helps users set a destination or enter phone numbers without having to operate a keyboard on the navigation screen.
Augmented reality navigation utilises virtual driving guidelines over actual driving images to help drivers recognise roads. It’s world leading technology designed to show the optimal driving path using virtual graphics.
The GV80 also features the world’s first application of road-noise active noise control (RANC) technology, which dramatically reduces road noise while driving.
Based on the science of digital signal processing, RANC overcomes the limitations of existing noise control technologies that rely on physical technology, such as materials and body structures, to quiet the cabin.
RANC generates sound waves of opposite phases in 0.002 second by analysing road noise in real time, dramatically reducing irregular, simultaneous road noise. An active motion driver’s seat that contains seven air cells to reduce fatigue, also features.
One-touch comfort control, adjustable from the front row, allows for limousine-level relaxation in the second-row seats. Heated and ventilated seats are available in the first two rows.
In addition, the GV80 is equipped with an air purification system that automatically operates according to indoor air quality, through an in-vehicle fine dust sensor. Active air purification with dual filters monitors the in-vehicle air quality in real time.
The new look luxury SUV will launch with a unique rear wheel drive platform with an all-wheel drive option available. The GV80 will launch in South Korea with a Genesis-exclusive, 204kW 3.0-litre six cylinder diesel engine.
With maximum torque is 588Nm, the GV80 is designed to achieve best in class dynamic performance and fuel economy. Models equipped with all-wheel drive will feature Multi-Terrain Control, the capability to tackle all kinds of surfaces.
Sand, mud and snow modes are available, thanks to the electronically controlled limited slip differential at the rear axle. Electronically controlled suspension with road preview, another Genesis first, helps provide passengers with optimal ride comfort.
Advanced safety is not an optional add-on with the Genesis lineup, and the GV80 is no different. It will feature several world-first technologies, including smart cruise control with machine learning, and highway driving assist.
Buyers will also find forward collision-avoidance assist, blind-spot collision avoidance,
rear cross-traffic collision-avoidance assist, and driver attention alert warning. Smart phone enabled technology will also allow GV80 drivers to remotely check on their vehicle.
At its launch in Korea, customers will be able to specify engine, drive wheels, number of seats, vehicle colour, wheel design, and option packages, to create individual GV80 SUVs that are truly their own.
The GV80 will launch with 11 exterior colour options and five interior colours.
It will launch locally around the middle of this year, with a choice of two petrol power trains alongside the 3.0-litre six cylinder diesel. More detailed information will be provided closer to the Australian launch.