Ford refocuses Australian model line-up

Ford Australia has today confirmed that a sharpened focus on EVs, commercial and performance vehicles will see changes to its local line-up. It spells the end of the line for petrol powered Puma small SUV variants.

The departure of the ICE Puma by mid-2024 will make way for growth opportunities in Ford’s broadest ever Transit and Mustang ranges, as well as the addition of the Tourneo people mover, and the fully electric Puma Gen-E.

“Our focus is on vehicles and in segments where we can really meet the unique needs of Australian customers,” Ford Australia president and CEO Andrew Birkic said.

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“We see particular opportunities in commercial vehicles – from Transit to E-Transit, Transit Custom to E-Transit Custom, alongside Ranger,” he added.

“We will also continue to focus on our performance line-up – from Mustang and Mustang Dark Horse, to Mustang Mach-E and Ranger Raptor – alongside a renewed emphasis on vehicles that help customers do the things they love, like towing a boat or caravan in an F￾150, off-roading with friends in an Everest, or road-tripping with a large family in a Tourneo.”

Ford has Puma stock on the ground to fulfil current customer orders. Last arrivals of ICE variants will be in May, ahead of the introduction of Puma Gen-E, with timing to be confirmed closer to local arrivals.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.

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