HAVING knocked the Toyota HiLux of its perch in September, the Ford Ranger continues to dominate, despite a small drop in sales numbers, keeping the number one spot away from the HiLux in October. The market was down overall thanks to chip shortages.
Toyota does however remain the number one selling brand in Australia, with an astounding 21.6 per cent market share, and has a decent hold on the individual top 10, with the LandCruiser in third spot, the Corolla in fourth, and the RAV4 in seventh.
The top 10 is rounded out by the Hyundai i30 and Isuzu D-MAX in fifth and sixth respectively, and the Hyundai Tucson, Mitsubishi ASX and Nissan X-Trail.
Sales numbers were a little bleak by comparison to recent months as a result of supply issues, of both vehicles and chips, with the market 8.1 per cent down year-on-year – at just 74,650 vehicle sales.
“Automotive manufacturers like all those in the global manufacturing sector are dealing with a microprocessor shortage which is leading to longer wait times to get products to market,” FCAI Chief Executive Tony Weber said.
“Australians are continuing to purchase vehicles, and car makers are working to deliver products to our shores.”
While sales were down overall, the number of electric vehicles sold continues to rise. This correlates with more State and Territory incentives for EVs coming online throughout the country.
“We have seen Victoria and NSW release comprehensive legislation to support electric vehicles which was followed just last week by South Australia,” Mr Weber said.
“All of these jurisdictions worked proactively with industry to provide infrastructure investment and consumer incentives.”
Toyota sold 15,395 vehicles in October, ahead of Hyundai with 6,115 and Ford with 5,462. Mazda was fourth placed, selling 5,181 cars and Kia came in fifth with 4,853.
