Ferrari is set to open its doors at dealerships across Australia and New Zealand on 25 November, inviting the general public in for Passion Day. The free event aims to nurture the deep connection between the famous marque and its fans.
Passion Day places the focus on Ferrari enthusiasts of all ages, bringing them together to sample Ferrari stile di vita and provide an up-close look at the Italian excellence that makes the world dream.
Displays of exceptional Ferrari vehicles will connect guests with Ferrari’s 76 years of history. Models from the current range, such as the Ferrari 296 GTB and GTS and the Ferrari Roma, will sit beside past icons and highly exclusive limited series cars rarely seen in public.
Each showroom will provide a unique experience with different models on show. Ferrari specialists will also be on hand to offer their expert insights into the innovation and craftsmanship of the world’s preeminent luxury sports car manufacturer.
An assortment of Italian food favourites can be expected to deliver flavours for all to enjoy. Further attractions specific to each dealership await the whole family, including activities for children.
“It is a pleasure to bring back Ferrari Passion Day in 2023 for our fans throughout Australasia” Ferrari Australasia president Jan Hendrik Voss said.
The event, first launched in 2017, took place annually until a forced hiatus due to COVID. The brand has taken the success of Universo Ferrari Sydney last year and resurrected the tradition of Passion Day.
“Ferrari fans around the world give us fantastic support, and Passion Day is a way for us to give something back to our local Ferraristi with arrays of classic and modern Ferraris and fun for the whole family.”
Ferrari Sydney will run its event from 9am to 5pm, or you can visit Ferrari Richmond (VIC) between 10am and 2pm. Ferrari Brisbane and Gold Coast will be open from 10am to 4pm and 10am to 2pm, respectively.
Ferrari Adelaide is open from 10am to 2pm, and Barbagallo Ferrari in WA from 9am to 1pm. For our New Zealand readers, Continental Cars Ferrari in Auckland will open from 10am to 3pm. For further information, contact your local Ferrari dealer.