FOLLOWING its global reveal during an exclusive event held in Italy’s iconic capital last November, the Ferrari Roma has made its first official appearance at a launch party held at Bulgari Hotel & Resorts, Dubai.
With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterised Rome in the 1950s and 60s. With finesse and refinement, it brings the concept of “la Dolce Vita” right up to date.
Not only is the Ferrari Roma an icon of Italian design, but it also represents the pinnacle of performance in this category thanks to its turbocharged V8, reaching 456kW and coupled with the new 8-speed DCT gearbox first seen in the SF90 Stradale.
The Ferrari Roma’s dynamic development was focused on delivering superior driving pleasure and comfort thanks to the low vehicle weight and to the introduction of the latest evolution of the side slip control.
Its chassis benefits from the technology developed by Ferrari for its new generation models; and the body shell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies.
In fact, 70 per cent of its components are entirely new. The mid-front engine 2+ Ferrari Roma has the best power to weight ratio in its segment (2.37kg/kW), which enhances handling dynamics and responsiveness.
To guarantee best in class aerodynamic performance whilst still retaining the Ferrari Roma’s stylistic purity, Maranello engineers developed several leading edge technologies, most notably a mobile rear spoiler integrated into the rear screen.
It’s designed to retain the car’s formal elegance when retracted and guarantee the down force essential for the car’s extraordinary performance by automatically deploying at high speeds.
The Ferrari Roma’s design took inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960s, front engined cars with simple yet elegant forms and a 2+ fastback coupé design.
It shares many of these characteristics and embodies an extremely modern design language, its pure, refined styling and perfect proportions cleverly conceal the car’s power and sportiness.
A new architectural concept for volumes and forms was developed for the Roma cabin. The idea was to create two separate spaces or cells, one each for driver and passenger, in an evolution of the dual cockpit concept introduced on other cars in the range.
The strikingly innovative look was achieved by extending the philosophy applied to the dash to the entire cabin. A cleverly balanced combination of elegance and sportiness brings a sense of exceptional refinement and unique character to the interior.
Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven year maintenance program also offered with the 2020 Ferrari Roma. The program covers all regular maintenance for the first seven years of the car’s life.
This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. Local Australian pricing is yet to be announced, but is expected to start from $410,000 plus on-roads.