Savic Motorcycles, one of Australia’s electric bike builders, has launched its own apparel brand, Savic Culture. The move comes ahead of the impending launch of their first fully-electric motorcycle, the C-Series.
Their unique range of ethical streetwear is aimed at anyone who can see the boundless possibilities that e-mobility can unlock. Available online, the first group of designs form part of its Summer Collection.
“It’s born on the streets of Melbourne, where we’ve developed and ridden our first e-motorcycles,” Savic Culture boss Michael D’Amico said.
“It represents an unswerving dedication to ethical and environmental principles in all design and manufacturing.”
Based on initial research that showed teen and young adult audiences were particularly interested in EV culture, mostly for its compelling combination of cutting edge technology and carbon-free living, the team went to work to design a range that would appeal.
“Growing the Savic Motorcycles brand means we need to attract new and future riders, but also stand by our commitment to a sustainable future for all Australians,” D’Amico added.
Savic’s green focus has already seen the company commit to using 100 per cent compostable cardboard boxes, chemical-free inks and plant-based satchels, thanks to a partnership with climate conscious Australian provider Rad Bag Packaging.
“We want to change the direction in which fast fashion has been heading. Under the Savic Culture label, we’re committing to green and ethical practices,” D’Amico said.
“We’ll also collaborate with local brands and artists, and endeavour to source more sustainable materials throughout our design and manufacturing processes.”
The first collection places an equal emphasis on graphic design, printing, materials, fit and sizing, for a product that offers premium looks, comfort and quality. The Winter collection, now under development, will including some cool new collaborations.