Friday, May 20, 2022
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Enginehawk celebrates first anniversary with new range of gear

ENGINEHAWK is celebrating its first anniversary by launching an new range of jackets for men and women. Created by the founders of Ruroc Helmets, it’s a British brand with a clear mission to redefine traditional motorcycle wear.

Built on a foundation of safety, with a unique community-based approach to research and developmen, Enginehawk is made up of a combination of engineering minds from motor sport and creative designers and garment technicians from the fashion industry.

This, combined with the community-based ‘Taskforce’ initiative, which sees real riders and customers play an active role in the development of every garment, ensures significant engagement with their range of jackets and other gear.

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“When we started Enginehawk, there were really only two options in our market; stylish clothing that lacked adequate protection for riding, or proper motorcycle clothing that lacked everyday style,” Enginehawk design director James Kent said.

“That’s the gap we aspire to fill. We want to blend that line between riding gear and everyday clothing, focusing on ‘Ride and Wear’ jackets first and foremost,” he added.

“Most manufacturers will take inspiration from a certain style or something that’s been iconic to them, and then they work to incorporate that functionality to suit their audience,” James said.

“Not here. We start at understanding the core functionality of being a motorcyclist, how they’re moving and what their requirements are, then the design process takes place.”

Enginehawk .50 Cal Jacket
Enginehawk .50 Cal Jacket

Inspired by its riders, Enginehawk’s core values lie within its meticulous design process to create a product with unquestionable quality. The same discipline is instilled in its production partners, so that every garment is manufactured to an exacting standard.

From pinned-down collars that avoid flapping and heavy-duty zippers, to welded thermal properties and careful consideration to sleeve zip placement to avoid scratching the fuel tank, everything is planned and researched to achieve a tailored look.

What started with just three jacket designs at the start of 2021 has expanded into a full line-up of leather and textile apparel, all with that same attention to detail.

“As the excitement started building for this new brand, more and more ideas started flowing,” James continued. “We will always put blood, sweat and passion into every design to get things right from the start.”

The designer tells that if the team are not proud of the product once it’s designed, it won’t go into production. That dedication to making everything just right even flows through to the unboxing process when a customer is delivered their gear.

Every Enginehawk product is fully approved in compliance with CE and CA certifications and is made with the highest grade materials that are abrasion and tear-resistant. The brand is partnered with SAS-TEC too, an innovative producer of body armour.

That means all their gear comes with CE-Level 1 elbow, shoulder and back protectors as standard, with the option to be upgraded to Level 2 armour.

To check out the Enginehawk range visit www.enginehawk.com

Enginehawk Predator Sniper Jacket
Enginehawk Predator Sniper Jacket

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Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is a motoring enthusiast, with a passion for two and four wheels. It's pretty much a given there'll be at least two motorbikes in his garage and he needs no excuses to hit the open road. Andrew grew up reading magazines like Street Machine and Heavy Duty and has a love for all things performance.

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