Ducati celebrates 20 years of Multistrada

The Multistrada is turning 20, and to celebrate, the Italian bike maker has opened a special exhibition at Museo Ducati – the brand’s museum. Located at its factory in Bologna, Italy, the showcase will be open to the public until the beginning of October.

Having made its debut in 2003, the Multistrada is both versatile and sporty, while being capable of tackling any terrain with maximum safety. The first version of the bike, the Multistrada 1000 DS, was the starting point for four generations of motorcycle.

Over its twenty-year life, the Multistrada has brought with it a rich history of innovations and technological evolutions, including the introduction of riding modes in 2010 (now common on many motorcycles), and front and rear radar.

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These were introduced on the Multistrada V4 in 2020. As a result, Ducati were able to introduce adaptive cruise control and blind spot detection, which improve riding comfort and safety.

On the same model, they introduced phone mirroring, which transforms the dashboard into a colour navigation map, while keeping the information necessary for riding the bike, still visible.

The exhibition – “Multistrada 20th – Twenty Years of Evolutionary Exploration” – features two of the most symbolic models of the last two decades, including the first Multistrada 1000 DS, and the Multistrada V4 Rally.

The display is enhanced by a short documentary that, through images and testimonies, traces the history and progress that has characterised this bike, from its introduction to the most recent versions.

It can be accessed during museum opening hours, Monday to Sunday (it’s closed Wednesdays) from 9am to 6pm.

Ducati Multistrada Celebrates 20th Anniversary
Ducati Multistrada celebrates 20th anniversary
Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is the ride editor at Exhaust Notes Australia, founding editor of Two Wheel Addicts, a contributor at Bike Review and panel judge for Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.


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