CUPRA opens order books a month ahead of schedule

Unconventional challenger brand CUPRA is now available in Australia, one month earlier than planned thanks to the opening up of online ordering of special Leon, Formentor and Ateca Launch Edition models.

The response to CUPRA’s alluring intersection of design, performance and technology has been such that more than 9,000 expressions of interest have been registered. As a result, the car maker has thrown the order books open at

“Online ordering is now open for our Launch Edition models, which will arrive in July for early customers looking for the most design-led and performance-focused interpretations of CUPRA,” CUPRA Australia’s head of product and planning Jeff Shafer said.

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“Based on the flagship VZx specification of each model, we expect the Leon, Formentor and Ateca Launch Editions will be warmly welcomed by a country with an automotive passion for design, performance and technology.”

The Leon VZx Launch Edition is priced from $67,990 drive away, featuring Graphene Grey Premium Metallic Paint and a Brembo Brake package. The Formentor VZx Launch Edition likewise gains these features and is priced from $69,990 drive away.

The Ateca VZx Launch Edition is priced identically to its crossover sibling, from $69,990 drive away. Painted exclusively in Graphite Grey metallic paint, it gains a tuneful Akrapovic exhaust and exclusive 19-inch machined R Sport alloy wheels in black and copper.

The Leon Launch Edition can also be optioned with Magnetic Tech Matte paint, and the Formentor Launch Edition with Petrol Blue Matte paint, for $1,825 extra.  All three models can also be selected with a sunroof at the standard option price.

The Formentor VZx Launch Edition will lead as the design icon for CUPRA with Petrol Blue Matte complementing 19-inch exclusive Sport black and copper alloy wheels for the most alluring and unmistakably distinctive combination.

100 Launch Edition examples will be available to the first Australian CUPRA customers from today. The CUPRA Leon VZ, VZe and VZx, Formentor V, VZ, VZe and VZx, and Ateca VZx will be available to order from June.

When these vehicles arrive in July, CUPRA will have agents in New South Wales, Victoria, Queensland, South Australia, Western Australia and the ACT. The halo of these City Garages will be in the Sydney CBD, with more details revealed soon.

News Desk
News Desk
The News Desk is the hub of Exhaust Notes Australia. It's from here that our team of writers journalists and photographers bring you the latest happenings from the world of motoring.


  1. Drove the Formentor last weekend, it was a nice package but needs an exhaust upgrade!

    The sound module is annoying. Doesn’t match what you are doing in the car. I liked it better than the Golf 8 and its a much better price point.


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