CUPRA Australia has announced its local line-up for its 2022 launch with two SUVs and a hatchback, featuring a range of performance and plug-in hybrid (PHEV) powertrains.
An unconventional challenger brand owned by Volkswagen, CUPRA bases its customer experience on stimulating style and contemporary performance that inspires the world from Barcelona, with a range of progressive cars.
Launched in 2018 as a stand-alone brand, it has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialised points of sale around the world.
The Australian launch line-up will comprise of three models, the CUPRA Formentor crossover SUV, the Ateca SUV, and the Leon hatchback. The last of these races in the TCR series around the world.
Australia will be the first market where CUPRA will operate exclusively as a performance brand. It is envisaged that the CUPRA range’s recommended retail pricing will start just north of $40,000 and finish just above $60,000.
“The presence of CUPRA within Volkswagen Group Australia perfectly complements the diverse offerings of Volkswagen, Audi and ŠKODA,” managing director Michael Bartsch said.
To be sold online and via an agency structure in collaboration with the Group’s existing investors, the brand will be highly visible nationally via pop-up sales points and outlets based in existing high-profile retail environments.
CUPRA vehicles will be able to be serviced within selected outlets of the Volkswagen Group network. They will be covered by a factory-backed, 5-year unlimited kilometre warranty. Details of service plans will be announced closer to the local launch.
As announced recently, CUPRA will be headed by Ben Wilks.
“Australians love performance vehicles. Two out of three new private sales are SUVs. CUPRA’s debut Australian range nails the brief, enabling VGA to offer more of what the discerning private customer wants,” he stated.
Set to officially launch in Q2 2022, the local line-up includes the Leon, available with three different petrol engines, producing 140KW, 180kW and 221kW. The plug-in hybrid (PHEV), will offer 180kW.
The Ateca SUV comes with a 221kW petrol engine and 4DRIVE AWD. The Formentor cross-over will also come with the same three petrol engines offered in the Leon, but with 4DRIVE AWD. The Formentor plug-in hybrid (PHEV) will also deliver 180kW.
Detailed specifications and pricing will be announced closer to the local launch.