Set to go on sale early in 2023, the Cupra Born battery electric hatch will head to production in November of this year, with confirmation from the brand’s president and CEO that Australian cars are on their way.
“Last year in Munich I expressed my determination to get the CUPRA Born to Australia as soon as possible,” Mr Griffiths said.
“I can tell you that Cupra’s first fully electric model – and European Car of the Year finalist – will go into production for Australia in the last quarter of this year and will start deliveries early in 2023.”
The Cupra Born is considered the car maker’s benchmark EV and proof that performance and electrification can be a perfect match.
“As you know, since January we have had three Cupra Born [examples] on your streets running tens of thousands of kilometres of tests, accruing valuable data that is being assessed in Barcelona right now.”
Cupra begins online sales shortly with an initial range comprising the Formentor crossover, Ateca SUV and Leon hatchback. The Formentor and Leon line-ups each include a plug-in hybrid electric vehicle (PHEV).
Cupra Australia director Ben Wilks said that some 6500 expressions of interest have been received by the brand to date; the majority (2900) for the Formentor range with the Born second on 1800.
“This is a remarkable response to a brand that is entirely new to Australia and which is barely four years old,” Mr Wilks said.
“To secure Born production at a time of unprecedented global supply challenges demonstrates CUPRA’s commitment to Australia.”
Pricing and specification will be confirmed shortly.