Australia’s premier automotive ecosystem, Chrome Temple, has launched Curated, a new service for rare, highly collectible and high-end or story-rich vehicles. It will complement Chrome Temple’s existing offerings.
Focused on vehicles as investments, the new individually managed sales service delivers content akin to a high-end automotive publication, and conveys a vehicle’s story and aesthetic beauty, to match legendary cars to the right buyers.
Rather than a purely transactional environment devoid of context, passion and emotion, an experience so common with existing vehicle sales channels, it captures the unique and highly collectable nature of the vehicles on offer.
Each go-to-market and content strategy will be developed with a price-on-application focus. Furthermore, an off-market only option is available to owners wishing for utmost discretion when selling their vehicle.
“The launch of Curated by Chrome Temple brings to life a level of customer experience, discretion, content and support unavailable anywhere in the local automotive market,” CEO and co-founder Lex Pedersen said.
“Chrome Temple was founded on the premise of offering a better way to buy, sell, store or invest in vehicles of distinction. The introduction of Curated is just further proof of our focus on finding a better way to serve our customers and community.”
Alongside Chrome Temple Motors’ array of industry-first sales services, including Safe Settlement, Curated will combine peerless quality imagery and video with bespoke editorial copy and a tailored go-to-market strategy to support each vehicle.
Each Curated vehicle will gain a custom webpage to support the sales process, and will be offered first to Chrome Temple’s investment fund (CTi) investors, collectors and passionate network of buyers, with the unique opportunity to buy the vehicle pre-market.
“Every vehicle and owner has a story to tell, regardless of whether it’s an extremely rare supercar or a life-long build project,” Chrome Temple Motors’ general manager and fellow co-founder Alex Rogers explained.
This go-to-market process proved successful in early December with the first Curated sale of a 1990 Porsche 964.
Lovingly re-engineered to encapsulate the owner’s interpretation of the ultimate air-cooled model, the no-expense-spared offering sold within five hours, successfully achieving the owner’s asking price.
“Our initial plans were to launch Curated with the 1990 Porsche 964 and with the success of the sale, we’ve had to fast-track the next round of vehicles,” Rogers said.
Chrome Temple is now preparing four further Curated sales, including an exquisitely re-engineered 1951 Ford F-1 with just 27 kilometres since completion, and an immaculately presented and unmodified first generation Dodge Viper.
A Ferrari F12 and a Mercedes AMG GT R are also on the list, for those who appreciate modern classics.
To find out more about upcoming vehicle offerings, customers can sign up to Chrome Temple’s Pre-market Premiere membership here https://chrometemple.com/pre-market-premiere/
Before the launch of Curated, Chrome Temple Motors had presided over the sale of some of Australia’s most collectible, desirable and storied vehicles including a 1995 Lamborghini Diablo 5.7 V12 RWD, and a 1-of-50 1992 Ferrari 512 TR Australian delivered RHD model.
They also sold a 1-of-93 Limited Edition 1994 Nissan Skyline GT-R R32 Tommy Kaira, 2017 Aston Martin Vantage Red Bull Edition, and a 1998 Ferrari F355 GTS F1.