Bridgestone and Toyota have once again been named at the top of the pecking order in the Reader’s Digest Most Trusted Brands survey. Their respective wins continue a long time dominance by both brands.
Bridgestone for example, has won the award for the ninth consecutive year, having never actually not come first in the category since its introduction in 2014. For Toyota, this is its 18th year in top spot. That’s a not insignificant achievement in the current market.
And while there can only be one winner in each category, two additional brands receive highly commended recognition. For cars, that accolade went to Mazda and BMW, while in the tyre stakes, it was Goodyear and Michelin who were similarly awarded.
The 2022 Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of over 3000 Australian adults, from every state and territory, to rate the brands they trust the most.
Now in its 23rd year, results were scored among 75 categories of products and services across a broad range of industries, including aged care, confectionery, household cleaning products, paint, retailers, tea and health insurance.
“The results of the leading consumer brands survey has once again revealed the vital role trust has in helping customers decide which brand to purchase,” Reader’s Digest magazine editor-in-chief Louise Waterson said.
“We’re honoured to be named both Australia’s and New Zealand’s Most Trusted Tyre Brand again in 2022,” Bridgestone Australia and New Zealand managing director Health Barclay said.
“Bridgestone places great importance on not just providing safe and reliable tyres, but also playing a role in creating value for our customers and society through innovation and community support.”
Bridgestone continues to invest in the future of sustainable mobility not only through its own product development, but through its continued support of a range of community led initiatives such as the RYDA road safety education program.
Other key initiatives the company undertakes are the global Bridgestone World Solar Challenge partnership, and an ongoing partnership with the Leukaemia Foundation. It also supports a number of initiatives in New Zealand.
Hardware retailer Bunning’s Warehouse was recognised as Australia’s most iconic brand.