BMW celebrates 50 years of M with a bang

BMW is celebrating the golden jubilee of its M brand with the launch of the M 1000 RR 50 Years M anniversary model. Offered in Sao Paulo Yellow, and bearing special insignia to mark its limited edition status, it will be available to order from tomorrow.

Aside from its striking colour scheme, this bike harnesses all that is M, including its racing spirit, and comes fitted with the M Competition Package, adding an extensive range of milled parts and carbon. This includes a lighter swingarm in silver anodised aluminium.

Also included is the unlock code for the M GPS lap trigger, an M Endurance chain, pillion package and pillion seat cover.

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The BMW M 1000 RR, known as the M RR for short, celebrated its world premiere in September 2020 as the first M model from BMW Motorrad. It’s based on the successful S 1000 RR. Today that model has evolved further, into this new limited edition variant.

BMW Motorsport GmbH (now known as BMW M) was founded in 1972 with the idea of uniting all BMW motorsport activities under one roof and building up high-performance racing vehicles and engines.

BMW M 1000 RR 50 Years M
BMW M 1000 RR 50 Years M

The BMW 3.0 CSL made its debut in 1973 in the European Touring Car Championship. It was also the first appearance of the three BMW Motorsport colours of blue, violet (now dark blue) and red on a snow-white background, that is still defining to this day.

This colour scheme in the updated version Blue – Dark Blue – Red determines the appearance of the BMW M logo and the BMW M vehicles until today. The company’s history in bike racing is deep too.

BMW and motorsport were linked with unforgotten names such as Ernst Jakob Henne and Georg “Schorsch” Meier. The legendary victory of Meier, with his supercharged BMW in the 1939 Senior Tourist Trophy on the Isle of Man, is unforgotten.

In 1976 Helmut Dahne and Hans Otto Butenuth celebrate fifth place in the Production TT on handicap (having actually finished first). Michael Dunlop succeeded again in 2014 on the BMW S 1000 RR.

But the BMW M colours are also represented on BMW motorcycles off the beaten track. For example, on the BMW GS factory bikes with which Hubert Auriol and Gaston Rahier dominated the Paris-Dakar Rally in the early 1980s.

BMW M 1000 RR 50 Years M
BMW M 1000 RR 50 Years M

Like no other BMW motorcycle to date, the M 1000 RR 50 Years M model carries this historic motorsport DNA within it. This exceptional bike can be ordered at your local BMW Motorrad dealer until November 30. More information is available online.

Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is the ride editor at Exhaust Notes Australia, founding editor of Two Wheel Addicts, a contributor at Bike Review and panel judge for Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.


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