Kicking off this month, Bentley is set to offer an exclusive travel series that has been designed to provide the opportunity to experience once in a lifetime road trips. Each will offer the best in local cuisine, design, architecture, and wellness.
Starting in the UK, New Mexico and Scandinavia, with more to follow, each experience in the Extraordinary Journeys series will range from three to five days, and will showcase all that each location has to offer in pleasure, design and elegance.
From epic, scenic driving, with overnight stays in unique, luxury accommodation, to consuming sustainable, seasonal, and locally sourced produce, guests will discover an immersive experience in the culture of the area, with a focus on local experiences.
For example, the Scandinavian Extraordinary Journey will take in the very best of Copenhagen as Denmark celebrates its Year of Architecture, including exclusive access to the BIG architecture and design studio.
Marking a driving change to smaller country roads surrounded by stunning scenery, guests will enjoy lunch on the edge of Lake Vättern in southern Sweden. This will be followed by a night at a 5-star Forest Hotel, nestled in untouched Swedish woodland.
That same component will include forest dining from a chef who specialises in sustainable Nordic cuisine.
“We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide,” Bentley’s global head of brand experience Caren Jochner said.
“We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart,” Jochner added.
“This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”
Open to Bentley enthusiasts across the globe, and with limited availability, you can find out more on the Bentley Motors website. Prices vary, depending on destination.